Increase Adsense Earnings by Disabling Sensitive and Low Performing Ad Categories

Edited. Not actual values, okay?

One thing that bloggers and other Adsense publishers can do to increase earnings is to disable low performing advertisement categories.

Here, I'll walk you through the process of identifying the categories that doesn't receive a lot of clicks but always appear on your website.

Remember, this is just my opinion and I don't take any responsibility if your Adsense earnings drop or rise. Proceed at your own discretion.

Disable Sensitive Categories

Open your Adsense dashboard and head to the Allow and Block Ads page. Next, go to the Sensitive Categories section.

If your blog is not about any of the categories listed as sensitive by Google Adsense, you're way better without them appearing on your site.

If these advertisements appear on your site that talks about other 'professional' and 'wholesome' topics, your readers will be turned off.

Now, let's move on to the General Categories section and identify the categories with poor performance.

How to Determine Low Performing Adsense Ads Categories

On the General Categories section, you'll be presented with the percent of impressions and percent of earnings of a particular category.

Look for a category with a higher percent of impressions compared to its percent of earnings. These are the ads that appear on your site but nobody is clicking them or they earn a very small amount.

For example, I blocked the a category since its impressions is at 10% while it only makes up 1.2% of my earnings. Clearly, those beauty ads are not suited to my tech blog.

Continue scanning for other low performing categories based on this criteria and disable them.

The Result

I can't show you the change in my CTR or other metrics after I've done this due to Google's non-disclosure policy but I can tell you that it helped me increase my earnings by up to 15%.